Psychologist Jerome Bruner found people are 22 times more likely to remember details when stories communicate messages rather than just facts and numbers.Ĭustomers who share your values are more likely to be loyal to your brand.Ī study in the Harvard Business Review found emotional connections are significant drivers of brand loyalty. Why Does Brand Storytelling Matter?īrand storytelling explains your values and engages with potential customers who share them.
Storytelling tools and techniques are used to create branded content that speaks the values and vision of your company and generates an emotional response. It is just one channel for telling your brand story.
Is there a difference between content marketing and brand storytelling?Ĭontent marketing can channel brand stories, but not all content marketing is brand storytelling.Ĭontent marketing involves creating educational or promotional content to attract new customers, engage existing ones, and increase brand loyalty. Let’s kick off with a quick brand storytelling definition.īrand storytelling is the process of creating a series of plot points to build an emotional connection between a brand and its target audience.Ī brand story is a summary of your company’s history, mission, purpose, and values, with a narrative structure that brings it to life. In this article, we'll discover what makes a strong brand story, why your business needs to tell its story, and what steps you should take to build one. The art of brand storytelling promotes the effective communication of your brand story, which is a summary of your company’s history, mission, purpose, and values. This creates an opportunity for companies that want to build strong relationships with their audience.
They help us form connections between ourselves and the storytellers. Successful companies all do one thing really well: tell powerful, compelling stories.
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